Monday, June 24, 2013

What is your web design and web presence saying?

Many new business owners can find themselves too strapped for time or manpower to devote the proper amount of attention to their company’s online presence. However, neglecting elements such as web design and social media is something that a small business cannot afford to do if they want to succeed in the long run. A person who is searching online for your services has thousands of options, and it is the job of your company website to make the right first impression. So, what should your web presence be saying to potential clients?
  1. I’m Current – Web design that looks clunky or homemade can appear out-of-date as well as unprofessional, leading customers to question whether the information on the page is current or not. You want your website to be easy to navigate, well-maintained, and pleasing to the eye so there is no question that your business is active and up-to-the-minute.
  2. I’m Available – A well-kept website is an excellent main hub of information, but establishing a web presence also means expanding through social media to make your company available to the public through as many outlets as possible. Reaching out through sites like Twitter and Facebook exposes your business to a wider audience, and keeping those pages updated gives your current clientele a convenient way to communicate and keep tabs on activity.
  3. I’m Cohesive – Your web presence is the first look a person will have at your business, and subsequently, should give a strong sense of your branding no matter what page of yours they are looking at. Strive for a unified experience across your website and social media, and make sure the two are linked. More than using a consistent color scheme on every page, you want the personality of the company to come through.

Contact us for more on how we can develop and maintain your web presence, and for more services essential to building or expanding a business.              

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